Microsoft revealed thier new smartphone yesterday. It appears to have a larger screen than what’s out in the market (comparing this Windows phone with the iphone and the android). I think this will ease the problems of existing smartphones with the screen being too small for the average user. However, this phone appears to be just a duplication of what is already out there. I can’t see any completely new features on this product. The only way I can see this phone surviving or even beating what is currently out there is Microsofts connection with Xbox for its games on the phone. The cult followers of the Xbox will take this phone on board faster than other types of users. Apple followers appear to be a hard market to crack with such a vast association Apple iphone users have with the Apple brand. In summary, I can see this phone being another “me-too” smartphone, offering similar results as Apple have already offered.